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States of Mind
Health Report

Understanding how people’s thinking on health and healthcare is changing

With health systems around the world facing unprecedented challenges, Allianz Partners’ States of Mind Health Report aims to provide a better understanding of how peoples’ thinking on health and healthcare is changing – and the shifts in mindset that will help to address the issues facing healthcare.

Drawing on insights from leading industry experts, as well as on Allianz Partners’ own public opinion data from its Customer Lab research, the report highlights three key mindset shifts that can help health systems tackle the wide-ranging and systemic challenges they face today:

Mindset Shift 1: Refocusing on prevention rather than cure

Increasing public awareness and engagement with chronic or non-communicable diseases (NCDs) is vital if countries are to reduce the strain on health systems today and in the future. But public awareness and engagement remains low.

Mindset Shift 2: Empowering more people on health

More patient empowerment is needed to improve patient experience and encourage behavioural change. However, there are major barriers.

Mindset Shift 3: Unlocking the true potential of digital health

Digital health has huge potential to improve preventative health and engage more people in their own wellbeing. The pandemic drove up digital health usage but some stark divides remain, particularly across generations.


“We need to deepen our understanding of the issues and potential solutions to the slow-motion health crisis that’s unfolding – empowering patients to take greater responsibility for their health and by making better use of the new technology now available.”

Paula Covey, Chief Marketing Officer for Health, Allianz Partners

“Health systems must better leverage networks within local communities and families, as well as designing digital health accessible to all, to bring people inside the healthcare circle. Better engagement is essential to delivering better healthcare outcomes.”

Dr Umbereen Nehal, former Chief Medical Officer and Medicaid medical director, current MIT Sloan Fellows MBA candidate
Refocusing on prevention rather than cure. Unlocking the true potential of digital health More patient empowerment is needed to improve the healthcare experience and encourage behavioural change. However, there are major barriers such as lack of awareness and distrust. Increasing public awareness and engagement with chronic/non-communicable* diseases (NCDs) is vital if countries are to reduce the strain on health systems today and in the future. But public awareness and engagement remains low. We must focus on preventative measures – like changes in diet, increasing activity levels, reducing smoking and alcohol consumption – which reduce the risk of NCDs.
Empowering more people on health. More patient empowerment is needed to improve the healthcare experience and encourage behavioural change. However, there are major barriers such as lack of awareness and distrust. Only 46% said they want to take a more active role in their own healthcare post-pandemic. Digital health has huge potential to improve preventative health and engage more people in their own wellbeing. The pandemic drove up digital health usage. 26 percentage point rise in teleconsultation usage over the last two years among young families. But there remain some stark digital divides. Only 39%of those aged over 65 are using or would consider using medical telemonitoring in some form.

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Press contact

If you would like to find out more about Allianz Partners' States of Mind Report, please get in touch: 

FleishmanHillard: allianzpartners@fleishmaneurope.com