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States of Mind 
Travel Report

Understanding travellers’ states of mind in the brave new world of travel

The travel industry has never experienced anything like the last three years. Coming out of the COVID-19 pandemic, travellers are now facing new uncertainties of geopolitical instability, rising energy costs and soaring inflation. In this uncertain context, Allianz Partners has unveiled a new report looking at the needs, wants and behaviors of travellers and the main trends that will impact the future of travel.  

The report draws on data from Allianz Partners’ own Customer Lab 2022 Research and the insights of two leading travel industry experts: Joe Mason, Chief Marketing Officer for Travel at Allianz Partners, and Luís Araújo, President of the European Travel Commission and President of Turismo de Portugal.  The three main trends highlighted in the report are:

Trend 1: The demand for greater flexibility
 Travellers’ demand for more flexibility is defining post-pandemic travel as customers seek to manage a wider range of potential issues.

Trend 2: The rise of ‘Work-from-anywhere’ and new ways of working
The rise of remote working was hastened by the COVID-19 pandemic, but there are already indications that the trend is here to stay. People across all ages and demographics are now requiring remote working facilities.

Trend 3: The future of sustainable travel
While consumers are becoming more conscious of the impact international travel can have on the environment, they have yet to consider their carbon footprint as a major factor in their decision-making processes regarding travel.

"Travel is about adventure – experiencing something new and different that you can’t get at home. The last few years have reminded us of that, and it’s put renewed emphasis on the importance of the journey as well as the final destination. Travelling well isn’t just about where you end up. How you get there is vitally important too, which means making the travel journey itself a positive part of the experience." 

Joe Mason, Chief Marketing Officer for Travel, Allianz Partners

"The travel industry has shown incredible resilience in the last three years. While the hospitality and travel sectors have started to build flexibility and adaptability into their operating models, this now needs to be replicated in other parts of the travel ecosystem." 

Luís Araújo, President, European Travel Commission
The key trends defining the travel industry’s future: In the face of increasing complexity, travellers are demanding greater flexibility and more peace of mind. Allianz Partners’ data reveals that intention to buy travel insurance for trips abroad has more than doubled from 2019 to 2022. 58%of younger families say they intend to make flexible travel reservations
Work from anywhere - goes mainstream: Growth in remote and hybrid working means more travellers of all ages are combining business and leisure. People across all ages and demographics now require remote working facilities. 28%of travellers aged 18 to 25 expect to work from abroad more frequently or from a secondary or family residence in the future. 41% of consumers are conscious of the environmental impact of travel. “Travel is about adventure, not just about where you end up. How you get there is vitally important too, which means making the travel journey itself a positive part of the experience.” Joe Mason, Chief Marketing Officer for Travel, Allianz Partners.

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Press contact

If you would like to find out more about Allianz Partners' States of Mind Report, please get in touch: 

FleishmanHillard: allianzpartners@fleishmaneurope.com