Customer lab
Our very own consumer intelligence incubator

The Customer lab

As well as constantly listening to our customer feedback, we’re listening to consumers too to understand and anticipate their needs. The Customer lab is our very own consumer intelligence incubator, and through it we conduct in-depth consumer research, which we use to shape and create better insurance and assistance products. It is one of the tools we use to gain business insights and grow consumer understanding.

Consumer needs evolve, and the Customer lab ensures our products do too.

Trends & Reports

Health & Wellness
The future of healthcare lies in a combination of human touch and digital ease. Technology is becoming an ally in tracking physical and mental health and consumers are proactively embracing it. 

Home & easy living
The digital and cultural change in working from offices vs homes will continue. People value their time, attention and money more and will continue to wish to work, shop and communicate virtually where possible.
Mobility
For the automotive industry, greener travel is becoming a priority both in terms of consumer demand and governmental regulation. Disruption in this industry is set to continue.

Travel
The rise in domestic travel continues despite international travel restrictions being lifted.  People prefer lower-risk, budget friendly and more sustainable holidays over long-haul destinations.
 

The Customer lab to grow our Partner's business

When we work with business partners, we build tailored offers proposal and use the Customer lab intelligence to shape them. If you’re a business partners, first we will identify customer profiles based on your customer segmentation and requirements.  Using this criterion, we use our Customer Lab consumer data & segmentation to help identify a proxy for your key target customers. Using our data tool, we are able to collect information on their behaviors including opinions, motivations, frustrations, pain-points, interest & penetration levels. By identifying business opportunities, we then recommend a holistic suite of solutions and illustrate how we can deliver services that match the needs of specific target customers. 

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